KidZania continues nurturing young minds through new partnership with Royal Canin

KidZania New Partnership with Royal Canin

The partnership sees KidZania Kuala Lumpur expanding its range of edutainment offerings

As part of its ongoing mission to blend fun with education, KidZania Kuala Lumpur welcomes Royal Canin, a leading brand in health through nutrition for cats and dogs, to its child-sized metropolis.

True to KidZania’s philosophy of “Learn Life Today”, the new partnership enables young minds to gain valuable knowledge on animal care by role-playing as veterinarians themselves. Through fun and interactive hands-on learning, the Royal Canin establishment at KidZania Kuala Lumpur aims to help children understand the various aspects of keeping pets happy and healthy, including proper pet nutrition.

Royal Canin is the latest Purpose Partner to bring real industry expertise to KidZania’s unique edutainment world that replicates a functioning city. With over 60 role-playing activities, KidZania Kuala Lumpur enables children to gain hands-on experience and insights on future careers, financial literacy and other aspects of the real world while developing valuable life skills.

“Play is a fundamental part of how children develop, grow, and understand the world around them. At KidZania, we are constantly looking for fresh ways of blending play into engaging activities that encourage curious young minds to pick up new skills and positive habits. Our Purpose Partners are instrumental in making these hands-on experiences stay fresh and exciting, and we’re delighted to have Royal Canin onboard with our mission of giving children the opportunity to learn and grow,” said Philip Whittaker, CEO of Sim Leisure Group.

With World Veterinary Day coming up on April 29, the launch of Royal Canin’s establishment served as a springboard to showcase the important work that veterinarians do, and spark children’s curiosity on what it takes to care for animals.

To commemorate the occasion, the launch event featured talks by esteemed industry professionals, namely Dr Amilan Sivagurunathan, President of the Malaysian Small Animal Veterinary Association (MSAVA) and Dr Kavindaran Krisnasamy, Corporate Affairs Royal Canin Malaysia and Practising Veterinarian. While Dr Amilan touched on the role of a veterinarian in safeguarding animal welfare, Dr Kavindaran offered an up-close perspective by sharing his personal day-to-day experiences of being a veterinarian.

“As Royal Canin believes that Pets Make Our World Better and we aim to Make a Better World for Pets, our partnership with KidZania is a fantastic way of doing this. It is important for us to start our journey to raise the awareness and educate the future pet owners at the young age, and to cultivate the sense of responsible pet ownership, as we believe that they would be the veterinarian of tomorrow. They will play an important role in the health and well-being of cats and dogs. We are eager to continue refining this edutainment offering with KidZania, and look forward to helping more children understand the world of veterinary science,” said Teh Meng Li, Market Head of Royal Canin Malaysia.